MODELING & ANALYTICS DELIVERED.

Maximize your ROI to deliver on your KPIs.

illustration of two people with magnifying glasses looking at data on a computer
illustration of two people looking at data on a screen with a microscope on a table

Gain more intelligence out of your data.

Looking to attract and grow your best customers?
Identify high-value candidates for cross-selling and up-selling?
Optimize customer retention and LTV?

AWI’s suite of Modeling and Data Analytics are designed us to maximize results against your marketing objectives including: Response rates, backend performance, pay and stay rates, and more.

Here’s how we can segment your data.

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Audience Clusters
Audience Clusters

Create segmentation based on specific demographic, behavioral and life stage/life style attributes - revealing the underpinnings of what drives an audience to purchase. Use these insights to leverage buying tendencies to help optimize response.

Audience Modeling
Audience Modeling

AWI’s Customer Acquisition Modeling Platform (CAMP) creates custom models to meet your business objectives (response, pay and stay, LTV). Rank your current customers or rented lists based on their relative performance probability and increase your success rate with improved targeting efficiency.

Which approach is right for your business?

Let our team of experts guide you based on your marketing applications and desired outcomes.

Our team welcomes the opportunity
to solve your toughest marketing challenges.